I’ve recently been watching I’m a Celebrity Get Me Out of Here. It’s strangely interesting and Ant& Dec are hilarious.
I like Eric Bristow’s catch phrase of “Who are Ya?” and it set my mind thinking.
Well who are you? Do your customers know who you are? Do your customers know what your values are? Are you someone they can trust, someone they can like?
Why not tell them.
One thing I’ve always found in business is that everyone, and I mean everyone, has an interesting story to tell. Whether you’re a one (wo)man band or already have several employees, you will definitely have a story to tell. Now do people want to listen. Yes they do, they really do.
Why did you start your own business? Are you crazy?
What’s different about you? There’s always a unique selling point but try and not make it price!
Why do you sell product X or service Y? Was it a hobby? Something you trained for? Just thought it would be a good idea?
So, as Eric says, “Who are Ya?”.